Comments on: Mobile Money Launch Learnings: Zain Zap http://mmublog.org/africa-east/100/ Mon, 06 Sep 2010 09:56:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shaun Campbell http://mmublog.org/africa-east/100/comment-page-1/#comment-27 Shaun Campbell Sat, 13 Jun 2009 08:19:33 +0000 http://mmublog.org/?p=100#comment-27 If I wore a hat I would take it off in respect for George's stand point. This is exactly what we at Sybase (paybox) preach on a daily basis. However, the technical platform is also mission critical - without the full and highly flexible workings of a broad & mature platform the project will be painted in to a corner, unless it is just a basic service (P2P or remittance or mBanking or Bill Pay) that you want to launch, of course, but I doubt it. Today, even some of the large and well known mCommerce projects delivered by MNOs are struggling to keep up as their chosen platforms can't deliver new services easily and quickly = huge opportunity lost. The build out of Agent networks, accessibility (how do you load your SVA at 23:00 on a Sunday night?), creativity of product design & relevance to the local market (real-life problem solving, not just vanilla services), value for money, and advanced integration with 3rd parties are all essential in these projects. Thanks George. Shaun Campbell Director - business development, mCommerce, sub-Saharan Africa Sybase 365 (paybox) If I wore a hat I would take it off in respect for George’s stand point. This is exactly what we at Sybase (paybox) preach on a daily basis.

However, the technical platform is also mission critical – without the full and highly flexible workings of a broad & mature platform the project will be painted in to a corner, unless it is just a basic service (P2P or remittance or mBanking or Bill Pay) that you want to launch, of course, but I doubt it. Today, even some of the large and well known mCommerce projects delivered by MNOs are struggling to keep up as their chosen platforms can’t deliver new services easily and quickly = huge opportunity lost.

The build out of Agent networks, accessibility (how do you load your SVA at 23:00 on a Sunday night?), creativity of product design & relevance to the local market (real-life problem solving, not just vanilla services), value for money, and advanced integration with 3rd parties are all essential in these projects.

Thanks George.

Shaun Campbell
Director – business development, mCommerce, sub-Saharan Africa
Sybase 365 (paybox)

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