Airtel Money (formerly known as Zain Zap) is a mobile payments service that has been deployed by Airtel group (formerly called Zain in Africa) across a number of their African operating companies, including Kenya, Uganda, Tanzania, Zambia, Malawi, Niger, Ghana and Sierra Leone. Airtel developed its m-wallet technology platform in-house, its SIM solution is provided by Oberthur, and the operator works with a specific bank partner(s) in each country in which the service is implemented. In 2010, GSMA made a grant to Airtel to deploy an East African mobile-to-mobile international remittance product.
1. Case Studies
A closer look at Zain’s Zap
Author : Paul Leishman, GSMAThis case study explores key elements of Zain’s (now rebranded to Airtel) strategy for deploying Zap in East Africa, including their approach to organisational design, service design, marketing, distribution, and bank partnerships. It provides a snapshot of the deployments successes (i.e. registering 4 million customers in Tanzania), and challenges (i.e. underinvestment in certain key areas)
2. Other Resources
How Zain’s Zap is Improving Coke’s Distribution Model
Author : Paul Leishman, GSMAThis blog post describes how Coca Cola is using Zap as a safer alternative to cash for payment at various stages in their distribution process
