The mobile industry is a bit obsessed with metrics. We’ve got one for every phase of the customer lifecycle, from cost of acquisition (COA) to average revenue per user (ARPU) to cost of retention (COR) to name just a few. It seems, though, that from our endless selection of acronyms, we still spend almost all of our time talking about two in particular when it comes to mobile money: ARPU and churn. Not to say that’s a bad thing - it’s important that emerging industries have a clear view of the opportunity that rationalizes their investment and effort. But given that so much is being said about these two metrics, today I want to talk about the other important metric that operators need to think about: the active user rate…
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Spotlight on the Active User Rate: What Deployments are Seeing and How They’re Responding
By: Paul Leishman: March 8th, 2010Q&A: 2010 Mobile Money Summit (May 24-27) in Rio de Janeiro
By: Paul Leishman: March 2nd, 2010With the Mobile Money Summit fast approaching, I’ve spent a few minutes addressing some of the questions that were posed to the GSMA team most frequently in Barcelona. If you have other questions beyond the ones below, feel free to post a comment.
GSMA Hosts Central African Mobile Money Roundtable - Focus on Regional Regulation
By: Paul Leishman: February 25th, 2010On Tuesday in Yaounde, we hosted the GSMA Central African Mobile Money Roundtable. This was the first regional event of its kind hosted by the GSMA, and it was designed to share information and experiences regulating mobile money with BEAC, the financial services regulator for the Economic Community of Central African States, which includes Cameroon, Central African Republic, Chad, Republic of Congo, Equatorial Guinea, and Gabon.
The roundtable was attended by MTN, Orange, Zain, Camtel, Citibank, Afriland First Bank, BEAC, BCEAO, Central Bank of Kenya (thanks to the support of the Alliance of Financial Inclusion), Bank of Ghana, CGAP and GSMA.
So why did we choose to host our first regional regulatory roundtable in Cameroon?
2010 Mobile World Congress: Day 2 of Mobile Money in Review
By: Paul Leishman: February 16th, 2010Today was day number two of Mobile World Congress, and for me (and most readers of our blog), the highlight had to be the MMU Working Group. Mobile operators, vendors and other industry stakeholders convened to exchange learnings in our full-day interactive session.
The focus of the day was agent distribution, and conversations ranged from individual [...]
2010 Mobile World Congress: Day 1 of Mobile Money in Review
By: Paul Leishman: February 15th, 2010The first day of the 2010 Mobile World Congress has officially come to a close. Today was an eventful day for anyone interested in mobile money: this year, we introduced ‘Mobile Money Monday’, an action packed day filled with presentations and panels from the likes of SMART, Telenor, Turkcell, Orange, Telefonica, Vodafone, Roshan, SingTel, Axiata, [...]
New GSMA Case Study on Thailand’s True Money
By: Paul Leishman: February 4th, 2010Today, we’re publishing a case study that compares Thailand’s True Money with the industry’s best known success story, M-PESA.
Launched in 2005, True Money is now used by 6 million customers. The system processes over USD$900 million in electronic payments and 120 million transactions per year. This doesn’t match the US$3.5 billion in P2P payments M-PESA processes per year, but it does suggest that the model has gained some traction…
Insights on Grameenphone’s BillPay: the Market, Model, and Agent Value Proposition
By: Paul Leishman: January 27th, 2010Recently I caught up with Azad Delwar Hossain, Head of Financial Services for Grameenphone in Bangladesh. Grameenphone launched a service called ‘BillPay’ in 2006, which allows customers to pay utility bills over the counter, or through an e-wallet. In this interview, Azad provides insights into all aspects of their model, but key three insights emerge that all operators deploying payment offerings should consider:
1. Ensuring right commission spread and loyalty of channel partner
2. How market conditions impact business models
3. The importance of trust
Globe Announces Big Change to GCASH Agent Network
By: Paul Leishman: January 26th, 2010Globe recently announced that the Bangko Sentral ng Pilipinas (BSP) has approved their request to use Globe Telecom Sub Distributors as GCASH outlets. Building on Globe’s announcement to launch BanKO in late 2009, this announcement marks the start to what will be a busy 2010 for the team at G-Xchange.
The move to leverage Globe sub-distributors makes sense. For years, GCASH have used pawnshops, rural banks, and Globe Business Centres as cash in/out agents, but haven’t made an aggressive push to use any tier of their airtime distribution network. Globe has pursued this path until now for many reasons, but let’s explore three…
GSMA Launches Mobile Money Deployment Tracker
By: Paul Leishman: January 13th, 2010Today we launched the GSMA Mobile Money Deployment Tracker. This new interactive tool has been designed to track the number of live and planned mobile money deployments targeting the unbanked segment, and present relevant data on the models and countries in which they operate.
If you’re already curious to learn more, check out the site, download the Google Earth plug-in, and explore. Here’s a quick review of the features…
Meeting the Microsavings Challenge
By: Paul Leishman: January 8th, 2010In December, we shared an article by Ignacio Mas that described how microfinance is being ‘reframed’. That is, until now microfinance has implied micro ‘funding’ of poor clients with loans, whereas many now recognize that going forward, microsavings will be a critical instrument to meet the financial needs of base of pyramid customers. Ignacio’s December article outlined the four key elements in the discussion underpinning the viability of bringing microsavings offerings to market.
Today, we’re sharing a new article by Bob Christen and Ignacio Mas. This article elaborates on why savings is so important - and suggests how the microsavings model might work in practice. That is, what role each player, including mobile operators, banks and MFIs, might play in developing a system capable of delivering microsavings to all, profitably.
News Tracker
- 1. Nokia Money Launches Commercial Pilot in India
- 2. Zain Wins GSMA Mobile Money for the Unbanked Award
- 3. Belgacom ICS and Globe Sign Agreement for International Remittances
- 4. Easypaisa ‘mobile account’ launched in Pakistan
- 5. Western Union Certifies mChek and Fundamo for Mobile Vendor Programme
- 5. Zain expands ‘Zap’ Mobile Commerce service to Malawi, Niger and Sierra Leone
- 6. 2010 Mobile Money Summit Announced for 24-27 in Rio de Janeiro, Brazil
- 7. WING Set to Cover all of Cambodia
- 8. Maroc Telecom Launches Mobile Money Offering
- 9. IFC Paper Released on Accelerating Development of Mobile Money Ecosystems