Barriers to Customer Activation: A case study from MTN Uganda

Posted: August 3rd, 2011  |   viewed: (1,817)  |   Comments: ( 0 )  |  Topic: Blog Post, MTN MobileMoney, Marketing  |   Region: Africa
Camilo Tellez

Driving customer activation has become one of the prominent challenges facing mobile money programmes. In this video filmed last month during MMU’s Working Group in Singapore, Yasmina McCarty discusses the key challenges that operators have faced when it comes to activating customers for mobile money. Specifically, looking  at the case of MTN Uganda and the barriers they have identified which keep customers from activating for mobile money.

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