Comments on: Mobile money substitutes and the basis of competition http://mmublog.org/blog/mobile-money-substitutes-and-the-basis-of-competition/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-money-substitutes-and-the-basis-of-competition Tue, 31 Jan 2012 16:35:11 +0000 hourly 1 By: Stephen Tanghe http://mmublog.org/blog/mobile-money-substitutes-and-the-basis-of-competition/#comment-137 Stephen Tanghe Wed, 19 May 2010 00:12:28 +0000 http://mmublog.org/?p=843#comment-137 Hello Neil, I came across this post in researching articles on Kenya. As a current MBA student, I very much identified with the marketing concepts and tools you mentioned. I particularly liked your point #3 in your summary conclusion, as it emphasized a strategy based on identifying preferences of customers and the benefits they seek, rather than simply the features of a product. In my experience, this approach of creating products that deliver the key benefit that customers of a particular segment seek is critical to differentiating from the competition. I thank you for your post! Very respectfully, Steve Tanghe Heriot-Watt EBS MBA Student Edinburgh, UK Hello Neil,

I came across this post in researching articles on Kenya.

As a current MBA student, I very much identified with the marketing concepts and tools you mentioned. I particularly liked your point #3 in your summary conclusion, as it emphasized a strategy based on identifying preferences of customers and the benefits they seek, rather than simply the features of a product. In my experience, this approach of creating products that deliver the key benefit that customers of a particular segment seek is critical to differentiating from the competition.

I thank you for your post!

Very respectfully,

Steve Tanghe
Heriot-Watt EBS MBA Student
Edinburgh, UK

]]> By: abhishek denzil http://mmublog.org/blog/mobile-money-substitutes-and-the-basis-of-competition/#comment-136 abhishek denzil Fri, 07 May 2010 07:48:11 +0000 http://mmublog.org/?p=843#comment-136 interesting read interesting read

]]> By: Tweets that mention Mobile money substitutes and the basis of competition « Mobile Money for the Unbanked -- Topsy.com http://mmublog.org/blog/mobile-money-substitutes-and-the-basis-of-competition/#comment-135 Tweets that mention Mobile money substitutes and the basis of competition « Mobile Money for the Unbanked -- Topsy.com Wed, 28 Apr 2010 03:12:10 +0000 http://mmublog.org/?p=843#comment-135 [...] This post was mentioned on Twitter by Scott Bales. Scott Bales said: Key: Understand the market, simple but most forget to do this. Mobile money substitutes and the basis of competition. http://bit.ly/cwOfD4 [...] [...] This post was mentioned on Twitter by Scott Bales. Scott Bales said: Key: Understand the market, simple but most forget to do this. Mobile money substitutes and the basis of competition. http://bit.ly/cwOfD4 [...]

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