Comments on: MTN Mobile Money – Spotlight on Ghana http://mmublog.org/blog/mtn-mobile-money-spotlight-on-ghana/?utm_source=rss&utm_medium=rss&utm_campaign=mtn-mobile-money-spotlight-on-ghana Thu, 10 May 2012 05:05:21 +0000 hourly 1 By: Oceko Okpalahiri http://mmublog.org/blog/mtn-mobile-money-spotlight-on-ghana/#comment-55 Oceko Okpalahiri Mon, 30 Nov 2009 14:17:11 +0000 http://mmublog.org/?p=453#comment-55 Hi! Paul, a survey of the adoption of mobile has been carried out by Olga Morawczynski at the university of Edinborough, does this comply with the result of your interview at MTN Money in Ghana? In Nigeria, the adoption is not easy as such; I think the lack of public education is a big problem. Please, do you an idea about a global concept for mobile banking services public education in Africa? Hi! Paul,
a survey of the adoption of mobile has been carried out by Olga Morawczynski at the university of Edinborough, does this comply with the result of your interview at MTN Money in Ghana?
In Nigeria, the adoption is not easy as such; I think the lack of public education is a big problem. Please, do you an idea about a global concept for mobile banking services public education in Africa?

]]> By: Peter Nzebile http://mmublog.org/blog/mtn-mobile-money-spotlight-on-ghana/#comment-54 Peter Nzebile Thu, 19 Nov 2009 10:16:47 +0000 http://mmublog.org/?p=453#comment-54 Well, I think one of the best strategies that can be put in place for a rapid uptake of the unbanked in countries where moving with ID cards is still considered cumbersome, should be to carry out a six - 12 months registration campaign with multiple registration field agents. Since with the Mpesa, every 10 subscribers was educated on Mobile Money by someone who had already been performing MMT transactions, if a hundred thousand people are registered within the first year of operations, that number can easily tripple in the second year with the help of active subscribers. So the earlier we get more people on our platforms, the faster the information will circulate and the benefits of the products will spur excited to-be subscribers to rush to registration points with their ID cards. Well, I think one of the best strategies that can be put in place for a rapid uptake of the unbanked in countries where moving with ID cards is still considered cumbersome, should be to carry out a six – 12 months registration campaign with multiple registration field agents.

Since with the Mpesa, every 10 subscribers was educated on Mobile Money by someone who had already been performing MMT transactions, if a hundred thousand people are registered within the first year of operations, that number can easily tripple in the second year with the help of active subscribers. So the earlier we get more people on our platforms, the faster the information will circulate and the benefits of the products will spur excited to-be subscribers to rush to registration points with their ID cards.

]]> By: Unbankable Identities? ID as a Challenge at the Base of the Pyramid « Mobile Money for the Unbanked http://mmublog.org/blog/mtn-mobile-money-spotlight-on-ghana/#comment-53 Unbankable Identities? ID as a Challenge at the Base of the Pyramid « Mobile Money for the Unbanked Fri, 23 Oct 2009 16:05:19 +0000 http://mmublog.org/?p=453#comment-53 [...] that would see each of their 1 billion + citizens provided with a biometric ID. And just this week Bruno Akpaka from MTN Ghana identified the low incidence of Ghanians carrying ID cards with them in public as a key barrier to [...] [...] that would see each of their 1 billion + citizens provided with a biometric ID. And just this week Bruno Akpaka from MTN Ghana identified the low incidence of Ghanians carrying ID cards with them in public as a key barrier to [...]

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