http://mmublog.org/blog/spotlight-on-the-active-user-rate-what-deployments-are-seeing-and-how-theyre-responding/?utm_source=rss&utm_medium=rss&utm_campaign=spotlight-on-the-active-user-rate-what-deployments-are-seeing-and-how-theyre-responding Tue, 31 Jan 2012 16:35:11 +0000 hourly 1 http://mmublog.org/blog/spotlight-on-the-active-user-rate-what-deployments-are-seeing-and-how-theyre-responding/#comment-97 Reboot Sat, 06 Nov 2010 13:14:08 +0000 http://mmublog.org/?p=712#comment-97 [...] to innovation is why mobile banking has seen many pilots but few scalable models for success. A recent GSMA survey of five mobile money deployments globally found that only one had a healthy active user rate (60 percent) while the rest fell under 30 [...] [...] to innovation is why mobile banking has seen many pilots but few scalable models for success. A recent GSMA survey of five mobile money deployments globally found that only one had a healthy active user rate (60 percent) while the rest fell under 30 [...]

]]> http://mmublog.org/blog/spotlight-on-the-active-user-rate-what-deployments-are-seeing-and-how-theyre-responding/#comment-96 Mobile Banking 2.0 or 0.5? – Mobile Banking for those with no mobile « Blog Money and Business Mon, 01 Nov 2010 16:54:55 +0000 http://mmublog.org/?p=712#comment-96 [...] be a useful way of building customer trust in a system and in the long-run help to increase the woefully low activation rates that many MNOs are experiencing. Secondly, OTC services could provide an additional revenue stream. [...] [...] be a useful way of building customer trust in a system and in the long-run help to increase the woefully low activation rates that many MNOs are experiencing. Secondly, OTC services could provide an additional revenue stream. [...]

]]> http://mmublog.org/blog/spotlight-on-the-active-user-rate-what-deployments-are-seeing-and-how-theyre-responding/#comment-95 Ndemo Tue, 20 Apr 2010 02:45:52 +0000 http://mmublog.org/?p=712#comment-95 Am not a proponent of different agent classes - where some agents only do registrations & others transactions. It basically means that you have a network of agents that cannot be relied upon to educate customers end-to-end...why should I be interested in showing you how the service works when I will not benefit from transactions? Agreeable, there are those agents that will not even think of customer registrations due to their 'unfriendly' set-up...like banks, but they offer a longer-term service than agents who only do registrations.What happens when a good proportion number[over 60%]of the customer base has been registered - they will start experiencing diminishing returns based on their initial cost set-up It's better to run registration campaigns through a 3rd party that will also be measured on customer usage than have registration only agents. This will also ensure that fraudulent registrations are not undertaken. Give the customers a reason to register by providing additional services [beyond utility payments]; for instance, how about bonus airtime for airtime bought through the mobile money service? Am not a proponent of different agent classes – where some agents only do registrations & others transactions. It basically means that you have a network of agents that cannot be relied upon to educate customers end-to-end…why should I be interested in showing you how the service works when I will not benefit from transactions? Agreeable, there are those agents that will not even think of customer registrations due to their ‘unfriendly’ set-up…like banks, but they offer a longer-term service than agents who only do registrations.What happens when a good proportion number[over 60%]of the customer base has been registered – they will start experiencing diminishing returns based on their initial cost set-up
It’s better to run registration campaigns through a 3rd party that will also be measured on customer usage than have registration only agents. This will also ensure that fraudulent registrations are not undertaken. Give the customers a reason to register by providing additional services [beyond utility payments]; for instance, how about bonus airtime for airtime bought through the mobile money service?

]]>