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	<title>Comments on: Tactics for Tipping Markets: Influence Perceptions and Expectations</title>
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		<title>By: Brian McGovern</title>
		<link>http://mmublog.org/blog/tactics-for-tipping-markets-influence-perceptions-and-expectations/#comment-62</link>
		<dc:creator>Brian McGovern</dc:creator>
		<pubDate>Wed, 25 Nov 2009 20:46:30 +0000</pubDate>
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		<description>In addition to showing the global reach of a network it is critical to demonstrate that many people - who are just like your target consumer - are active on the platform.

For example, a West African man will be more impressed by seeing other West African men using a network than just seeing many others in America and Japan are on the platform.</description>
		<content:encoded><![CDATA[<p>In addition to showing the global reach of a network it is critical to demonstrate that many people &#8211; who are just like your target consumer &#8211; are active on the platform.</p>
<p>For example, a West African man will be more impressed by seeing other West African men using a network than just seeing many others in America and Japan are on the platform.</p>
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