Comments on: Tactics for Tipping Markets: Subsidize Early Adopters http://mmublog.org/blog/tactics-for-tipping-markets-subsidize-early-adopters/?utm_source=rss&utm_medium=rss&utm_campaign=tactics-for-tipping-markets-subsidize-early-adopters Tue, 31 Jan 2012 16:35:11 +0000 hourly 1 By: mMoney | Blog | Free money transfers in Kenya http://mmublog.org/blog/tactics-for-tipping-markets-subsidize-early-adopters/#comment-14757 mMoney | Blog | Free money transfers in Kenya Tue, 20 Sep 2011 16:12:51 +0000 http://mmublog.org/?p=505#comment-14757 [...] 9 2011 in Mobile by Mobile Money for the Unbanked One of my first posts for this blog explored how mobile operators could exploit the network effects that characterize [...] [...] 9 2011 in Mobile by Mobile Money for the Unbanked One of my first posts for this blog explored how mobile operators could exploit the network effects that characterize [...]

]]> By: Understanding (and Exploiting) Network Effects in Mobile Money « Mobile Money for the Unbanked http://mmublog.org/blog/tactics-for-tipping-markets-subsidize-early-adopters/#comment-61 Understanding (and Exploiting) Network Effects in Mobile Money « Mobile Money for the Unbanked Tue, 01 Dec 2009 09:59:16 +0000 http://mmublog.org/?p=505#comment-61 [...] Part 2: Subsidize early adopters [...] [...] Part 2: Subsidize early adopters [...]

]]> By: Simon Rockman http://mmublog.org/blog/tactics-for-tipping-markets-subsidize-early-adopters/#comment-60 Simon Rockman Fri, 13 Nov 2009 17:40:08 +0000 http://mmublog.org/?p=505#comment-60 I don't think subsidy is the answer. When I bought a fax machine (in 1982) I bought two, one for the London office and one for the Manchester office. If I didn't have anyone to communicate with there is no level of subsidy whcih would attract me. With a strong need I was prepared to spend £3,000. What's needed is the strong need. If a big company pays its staff by mobile money that generates the need for those individuals. Once they have the service they will use it between themselves. I don’t think subsidy is the answer. When I bought a fax machine (in 1982) I bought two, one for the London office and one for the Manchester office. If I didn’t have anyone to communicate with there is no level of subsidy whcih would attract me. With a strong need I was prepared to spend £3,000.

What’s needed is the strong need. If a big company pays its staff by mobile money that generates the need for those individuals. Once they have the service they will use it between themselves.

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