I recently had a conversation with Ben Farren, Director of Splash Mobile Money Ltd., to learn how Sierra Leone’s first mobile money deployment has been progressing since it launched 10 weeks ago. Splash is privately held and their model isn’t ‘led’ by a bank or a mobile operator. In launching the service Ben has developed a new brand, independent distribution network and partnerships with mobile operators.

Splash has agreements with the three largest MNOs which enable customers from these networks - representing about 90% of the market - to use the service. Currently focused on domestic money transfer, Splash enables customers to send money to anyone - regardless of which mobile network they use. Registration takes place at Splash agents or during one of the company’s planned registration campaigns.

Click to hear more about their model and progress.