On December 14th, the MMU programme at the GSMA hosted a webinar on the topic of mobile money pricing and commisions . This interactive session was designed to help mobile money practitioners capture best practices from deployments around the world. In this first post, we are sharing the pricing component of the webinar in which Paul Leishman and Camilo Tellez discuss best practices in valuing a mobile money service, structuring a tariff sheet and proofing against fraud.

Today the MMU team is delighted to release the final section of our handbook on mobile money agent networks. This instalment discusses managing a network of mobile money agents on an ongoing basis. In this article, we argue that serving as a mobile money agent makes a number of unusual demands on retailers: rather than selling a product, like fast-moving consumer goods or even airtime, mobile money is a service, offered in accordance with a set of processes that agents have to learn and adhere to.

By now, most mobile money practitioners recognize that for a service to succeed, the agents that support it need to be making money. In recent months, we’ve written about how mobile network operators have carefully managed their customer/agent ratios over time to ensure agents are provided with a sufficient volume of transactions to stay interested – but volume is only half of the equation. To keep agents happy, mobile network operators must also ensure the commission models they present to agents are well designed

This is the second part of the GSMA webinar on the topic of mobile money pricing and commisions . This interactive session was designed to help mobile money practitioners capture best practices from deployments around the world. In this post, we are sharing the commission component of the webinar in which Paul Leishman and Camilo Tellez discuss best practices in setting mobile money commissions including and overview of agent profitability drivers and how to influence agent profitability

Over the last several years, distribution has proven one of the most difficult pieces of the mobile money business to get right. Even with the accumulated experience of distributing airtime in their markets-often through thousands of retailers-mobile network operators find the process of building a network of mobile money agents, incentivising them appropriately, and managing them to be fraught with difficulties. Indeed, from keeping agents liquid to deterring fraud, operators consistently rank issues related to agent networks as among their most vexing.