The mobile industry is a bit obsessed with metrics. We’ve got one for every phase of the customer lifecycle, from cost of acquisition (COA) to average revenue per user (ARPU) to cost of retention (COR) to name just a few. It seems, though, that from our endless selection of acronyms, we still spend almost all of our time talking about two in particular when it comes to mobile money: ARPU and churn. Not to say that’s a bad thing - it’s important that emerging industries have a clear view of the opportunity that rationalizes their investment and effort. But given that so much is being said about these two metrics, today I want to talk about the other important metric that operators need to think about: the active user rate…
Archive
Archive for Global
Spotlight on the Active User Rate: What Deployments are Seeing and How They’re Responding
By: Paul Leishman: March 8th, 2010MMU Deployment Tracker Update
By: Camilo Tellez: March 3rd, 2010It’s only been two months since the GSMA Mobile Money Deployment Tracker was launched and we are already seeing a noticeable increase in the number of live and planned deployments worldwide. This interactive tool was designed to track the number of mobile money deployments targeting the unbanked segment, as well as present in depth data, remittance corridors, and socio-economic information on the countries in which these deployments are being launched.
So what’s been happening in the last couple months?
Q&A: 2010 Mobile Money Summit (May 24-27) in Rio de Janeiro
By: Paul Leishman: March 2nd, 2010With the Mobile Money Summit fast approaching, I’ve spent a few minutes addressing some of the questions that were posed to the GSMA team most frequently in Barcelona. If you have other questions beyond the ones below, feel free to post a comment.
The Consumer Protections Built Into Branchless Banking
By: Guest Blogger: February 24th, 2010As regulators confront the challenges of regulating branchless banking, protecting the consumer is often their primary concern. And for good reason. Branchless banking is a new service targeting the least sophisticated customers and introducing new actors such as mobile network operators and retail agents into a sector formerly reserved for well capitalized and regulated commercial banks. As a result, there can be an understandable tendency to err on the side of caution.
But compliance with regulations comes at a cost - and that cost is ultimately passed on to the consumer…
2010 Mobile World Congress: Day 2 of Mobile Money in Review
By: Paul Leishman: February 16th, 2010Today was day number two of Mobile World Congress, and for me (and most readers of our blog), the highlight had to be the MMU Working Group. Mobile operators, vendors and other industry stakeholders convened to exchange learnings in our full-day interactive session.
The focus of the day was agent distribution, and conversations ranged from individual [...]
2010 Mobile World Congress: Day 1 of Mobile Money in Review
By: Paul Leishman: February 15th, 2010The first day of the 2010 Mobile World Congress has officially come to a close. Today was an eventful day for anyone interested in mobile money: this year, we introduced ‘Mobile Money Monday’, an action packed day filled with presentations and panels from the likes of SMART, Telenor, Turkcell, Orange, Telefonica, Vodafone, Roshan, SingTel, Axiata, [...]
Mobile Money at the GSMA Mobile World Congress 2010
By: Seema Desai: February 12th, 2010Barcelona will take on a distinctly mobile flavour next week, as 50,000 people descend on the Catalan capital for GSMA Mobile World Congress. Monday will be devoted to mobile money, and our 4th MMU Working Group will take place on Tuesday…
Why and How to Engage Microfinance Institutions for your Mobile Money Deployment
By: Guest Blogger: January 28th, 2010This is a guest post, from Amitabh Saxena. Amitabh started the Alternative Channels workstream at ACCION in 2006 after spending several years in developing credit card products for Capital One’s Innovation Center. He has worked in strategy and implementation of various channels, particularly prepaid cards and mobile, for ACCION’s partner microfinance institutions (MFIs) in Latin America, Africa, and Asia.
Last week in this space was an insightful blog post on the intersection of Mobile Money and Microfinance. I spent a number of years at a leading microfinance network called ACCION International, managing a new workstream I started called Alternative Channels, and last month wrote a comprehensive paper on how microfinance institutions (MFIs) can be a more active stakeholder in the m-banking space. So why and how can mobile operators approach these entities?
The Intersection of Mobile Money and Microfinance
By: Neil Davidson: January 19th, 2010Over the past three decades, microfinance has given millions of people access to financial services for the first time. As such, it’s exciting to watch how mobile money providers and microfinance institutions are starting to work together to improve further the quality and range of financial services available to the poor. It’s becoming increasingly clear that the assets and capabilities of microfinance institutions and mobile money service providers are complementary; we see three specific kinds of collaboration…
GSMA Launches Mobile Money Deployment Tracker
By: Paul Leishman: January 13th, 2010Today we launched the GSMA Mobile Money Deployment Tracker. This new interactive tool has been designed to track the number of live and planned mobile money deployments targeting the unbanked segment, and present relevant data on the models and countries in which they operate.
If you’re already curious to learn more, check out the site, download the Google Earth plug-in, and explore. Here’s a quick review of the features…
News Tracker
- 1. Nokia Money Launches Commercial Pilot in India
- 2. Zain Wins GSMA Mobile Money for the Unbanked Award
- 3. Belgacom ICS and Globe Sign Agreement for International Remittances
- 4. Easypaisa ‘mobile account’ launched in Pakistan
- 5. Western Union Certifies mChek and Fundamo for Mobile Vendor Programme
- 5. Zain expands ‘Zap’ Mobile Commerce service to Malawi, Niger and Sierra Leone
- 6. 2010 Mobile Money Summit Announced for 24-27 in Rio de Janeiro, Brazil
- 7. WING Set to Cover all of Cambodia
- 8. Maroc Telecom Launches Mobile Money Offering
- 9. IFC Paper Released on Accelerating Development of Mobile Money Ecosystems