In keeping with the theme established at the Barcelona MMU working group of ‘understanding the mobile money customer’, I’ve posted some suggested reading and viewing material.
1. Portfolios of the Poor
For those looking for more data-driven findings like the ones presented at the working group, this book will be a valuable resource.
2. Use of G-Cash in Cantilan, Philippines
This video profiles use of G-Cash in Cantilan, a Filipino farming and fishing community 5 hours away from the nearest operational airport. The video features interviews with customers (there are 8,900 in Cantilan) and agents from a few of the 60+ small businesses, including pharmacies, bakeries, restaurants, who accept G-Cash as a payment method.
3. Microfinance: From Manual to Mobile Enabled (SMART)
This video provides a glimpse into the role that mobile money can play in microfinance loan disbursement and cash collection.