Tim Attinger, VISA’s Global Head of Product Innovation and Development, spoke at the 2009 GSMA mobile money Summit and outlined VISA’s strategy for mobile money in developed and developing markets. At a high level, Tim described VISA’s vision of taking the financial services industry, the products and services that are being delivered through VISA globally, and making those products available to consumers and businesses through the mobile channel.

Consistent with messages from Zain’s Chris Gabriel, Tim emphasized the importance of collaboration and ensuring that each participant in a network drive value to the next participant. One example of this collaboration is VISA’s work with Bharti Airtel, ICICI (among other financial institutions), and mChek in India. Through this collaboration, 4-5 million devices that are preloaded with the VISA payment application are being distributed each month.