In the wake of mobile money featuring on the cover of The Economist, many are surely asking where the next success story will come from. In this article, Ignacio Mas and Amrik Heyer analyse the environmental dynamics affecting the uptake of mobile money. The authors demonstrate that aside from strong strategy and good business models, the uptake of financial services in developing countries is dependent on the extent of market penetration and the political environments in which they take root.
Feel free to share your thoughts and opinions below.
To view the document, click ‘full screen’, or download the document here:
http://www.gsmworld.com/documents/Fertile_Grounds_Mobile_Money.pdf
I am interested in the mmu for the development of retail bank manager and investment of the prospected the refferal customers partners who i will find with existing companies,enterprises,societies and rural development the our poor for our participate my organization in guinea conakry west africa.
Thanks for you.Awaiting your reply.
[Reply]