Among active mobile money deployments, there have been varying levels of customer activation, with some platforms enjoying seemingly instant customer interest while others struggling to scale. This in depth guide highlights the key challenges that operators have faced when it comes to customer activation for mobile money and identifies the marketing tactics, illustrated with dozens of examples, that have been effective to address these challenges.



Exactly what makes mobile money just so different than any other service?  In this presentation, MMU’s Yasmina McCarty highlights the top  reasons marketing mobile money can be so tricky.

Driving customer activation has become one of the prominent challenges facing mobile money programmes. In this video, Yasmina McCarty from MMU discusses the key challenges that operators have faced when it comes to activating customers for mobile money. Specifically, looking  at the case of MTN Uganda and the barriers they have identified which keep customers from activating for mobile money.

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