By:
Paul Leishman: January 5th, 2010
The launch of Pakistan’s ‘easypaisa’ by Telenor and Tameer Microfinance Bank was one of the most exciting deployments of 2009. Targeting the massive unbanked segment and initially supported by a network of 2,000 agents, it’s not surprising that easypaisa is seeing early signs of success. Having been live for less than two months, almost 250,000 customers have used the bill payment or money transfer services initially available and there are positive signs that repeat business will be strong.
I recently caught up with Arif Qayyum from Telenor and Abbas Sikander from Tameer Microfinance Bank to learn more about their approach. Our conversation covered three broad themes:
1. The structure of a mobile operator / bank partnership
2. Approach to agent distribution
3. Their product launch roadmap and plans to drive adoption of an e-wallet
By:
Paul Leishman: October 17th, 2009
Telenor Pakistan and Tameer Microfinance Bank yesterday announced the launch of ‘Easypaisa’, described as ‘a uniquely convenient and safe way for the people of Pakistan to carry out financial transactions.’ This is the latest chapter in Telenor’s strategy to offer financial services in Pakistan, which began in November 2008 with the purchase of a 51% stake in Tameer Microfinance Bank for USD$12.5 million.
It will be exciting to track the progress of Easypaisa in the months to come, but even from day one the service sparks conversation as the model looks more like Grameenphone’s Billpay service available in Bangladesh and less like other mobile money launches that have made headlines in 2009 from the likes of Zain, MTN and Vodafone.
Here are three main ways that Easypaisa differs from others:
