Entering a new market touches every part of a company’s strategy; from technology, marketing, and customer service to product offerings, pricing and distribution channels. In the following two presentations, Olga Morawczynski from AppLab (Grameen Foundation) and Daryl Collins from Bankable Frontiers and Author of Portfolios of the Poor discuss ways to build on the basic mobile money proposition by understanding the unbanked customer’s needs.
Olga Morawczynski - AppLab Uganda
Daryl Collins, Author of Portfolios of the Poor
Mobile operators’ strengths lie in their understanding of their customers across their different markets as well as in their enormous economies of scale. During these two speeches at MMS 2010, Gavin Krugel, Former Director of the MMU Programme and George Held from Zain discuss some of the opportunities and challenges in deploying Mobile Money services with particular attention paid to partnership strategies. Their panel addressed the issues to consider when choosing and negotiating initial partnerships with other companies and how to strengthen these relationships as the ecosystem matures.
Gavin Krugel, Director GSMA
George Held, Zain
The presentations from the main MMS event can be downloaded here
Thanks a lot Camillo. It would be interesting to have access to the presentation support (slides) to be able to better follow their “discussion”. Kind regards. Philippe
[Reply]
admin Reply:
July 12th, 2010 at 3:52 pm
Phillipe
They can be found at this link:
http://www.mobilemoneysummit.com/conference/event_highlights.shtml
[Reply]
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